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For more information, check out our privacy policy. Want to skip straight to the videos? Click here. Brand awareness? Decide what your video is trying to achieve and what you want the viewer to walk away with. What action do you hope the viewer takes after watching your video, and what business need does it fulfill?
For example, " After watching our product demo video, we hope the viewer submits a demo request form. Has the audience for this video purchased with you before? Are you introducing a new product or feature to them? Or, is this video reaching people who have never heard of you? What will this audience be concerned with? How long will they want to watch?
What buyer persona will you be gearing this video for? The audience for your video might be harried office managers who are constantly fielding requests to turn the temperature up or down. Identify your budget so you know how to proceed. This is also the time to set expectations. Even the biggest budgets can run up against roadblocks if the timeline is too limited.
This decision will likely be dependent on your budget. If you have a lot to work with, interview agencies that can give you quotes and creative pitches for your project. If you have a small budget, you can still create a great video with a smartphone that has a high-quality camera. You can also screen record your computer to use as B-roll as you navigate through your platform.
Will you tell a story? Highlight pain points? Use text or visuals only? Takeaway: If you explain your core product information in a short time, viewers have less information to retain and are more likely to remember how your product works.
The language-learning app Duolingo uses minimal design to quickly teach viewers how the product works. Instead of featuring screenshots, this demo uses single icons to identify and explain each feature. Takeaway: Viewers are more likely to remember the details of each product feature if you use a simple, uncluttered design. The marketing automation product comes to life on the drawing of a computer screen seamlessly.
Combining the two video formats, Act-On engages their viewers in a fun, surprising way. Takeaway: Experiment with multiple video formats to present your demo in a more unique and engaging way. A product video from our own team shows how you can create a demo to explain how a specific feature, not necessarily the entire product, works. Seeing both Taylor and the screen recording makes this demo not only useful but also personable. Takeaway: Create demos that focus on single features—not your entire product—to show viewers how your product can help them on a more detailed level.
Some groceries and warehouse clubs provide booths where shoppers can sample and taste a showcased product. With product trials, you can generate immediate sales through impulse buying. Recent studies show that 51 percent of shoppers tried products they would not have bought as a result of product sampling and demonstration.
Or if a purchase is not made immediately, demonstrations can be an investment to generate future sales and increase brand awareness for possible future purchase. The choice of location will depend on the nature of the product and the type of audience.
Product demonstrations can be conducted within your own store, in a grocery, warehouse stores, trade shows and exhibits, or other events or places that attracts sizeable foot traffic. Infomercials and home shopping shows on television are also a form of product demonstrations. During the London Olympics , the brand found the smelliest sport it could, wrestling, and became sponsors of the Azerbaijani Olympic Wrestling Team.
They sprayed sweaty jock straps and wrestling boots of team athletes with Febreze, and then dangled the apparel in front of the noses of random Londoners who were blindfolded and asked to guess the smell.
Again, random, blindfolded consumers guessed pleasant Febreze scents instead of the actual items. The visuals were highly memorable and convincing that the product was extremely effective. They reduce perceived risks of trial, break through the clutter, and enable more individuals to sample brands. They can be highly engaging, and result in significant earned media from highly credible bloggers and peers.
This is a BETA experience. You may opt-out by clicking here. More From Forbes. Oct 13, , am EDT.
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