Npd online gaming report 2011


















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Nearly half of game downloads go mobile Games for mobile devices now represent half of all game downloads, with a strong showing even among people with a dedicated console for online gaming, according to NPD. Lance Whitney. Still, it's clear that there's some crossover between demographics, something that seems to be recognized by NPD itself. Citing the growth of mobile and tablet gaming, NPD's Anita Frazier notes, "what a game is and what it means to be a gamer is evolving, reflecting the rapid nature of change within the industry.

At 18 hours per week, Core Gamers still spend the most amount of time gaming, but Digital Gamers are heavy gamers as well, spending 16 hours per week. The average number of games acquired by Core Gamers in the past three months is 5.

When looking at the number of digital games downloaded among those who acquired at least one game, it is Digital Gamers and Core Gamers who stand out with the highest number of digital games purchased; for both segments, more than one-third of the total games acquired are digital. From consoles and portables to smartphones, digital music players to PCs, today's use of systems and electronic devices for gaming is more diverse than ever before.

While there are still certain clear-cut system affinities, most of the gamer segments are playing on at least three systems.

Gamers are increasingly branching out to methods of play other than those that the industry has traditionally expected them to use," said Anita Frazier, industry analyst, The NPD Group. Responses for kids under age 13, as well as some kids in the age range, were captured through surrogate reporting, where the parent answers on behalf of the child. The data is weighted and representative of the US population ages 2 and older. The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries.



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